Ep.103 | Your Money Story Isn't Yours: Untangling Scarcity, Safety & Inherited Beliefs with Brittani Joyce BFA™, Financial Advisor
Do finances feel icky or scary? Brittani Joyce wants you to look at them as a set of habits and stories, most of which you inherited before you ever opened a bank account. 👀 She's a financial advisor and co-founder of Blueprint Financial Group, and her approach starts by asking about your core values before getting to the spreadsheet of it all.
This episode gets into Brittani’s tracking vs. budgeting distinction, the money stories still running the show from your childhood, and the tiny disciplinary habits that build real freedom. By the end, you'll have language for what's actually driving your money decisions, and a place to start even if all you've got is $2 a week.
In this episode, we explore:
➡️ Brittani's "bad country song" era that led her to financial planning
➡️ What it means when your goals and your actual spending don't line up
➡️ The difference between a money mindset coach vs. financial advisor vs. fiduciary, and how to tell them apart
➡️ How to move out of the victim mindset and into a better relationship with money
➡️ Untangling the money stories you picked up from your parents, even tiny moments that might not seem like they matter
➡️ Why women handle over 90% of household budgets but invest far less than men (WTF?!)
➡️ The 48-hour rule and other small habits you’re gonna want to try
Links & Resources Mentioned:
About the Guest:
Brittani is a co-founder of Blueprint Financial Group and a Certified Exit Planning Advisor (CEPA®) who specializes in helping business owners and families navigate complex financial decisions with clarity and confidence.
As a Behavioral Financial Advisor (BFA™), Brittani understands that financial planning is about more than numbers — it's about understanding what drives the people behind the plan. She brings a relational, client-first approach to every conversation, helping clients feel heard, understood, and empowered to take action.
Brittani plays a key role in Blueprint's work with business owners preparing for transition and athletes navigating NIL opportunities. Her ability to connect with clients and simplify complex topics makes her a trusted partner for individuals and families at every stage.
Before co-founding Blueprint Financial Group, Brittani built her career on creativity, communication, and community, skills that continue to shape how she serves clients today.
Outside of work, she enjoys her time relaxing by painting in her home studio and is quite the artist. When she wants to let loose, you can find her singing at team events and at the occasional karaoke spot. She even released an album when she was younger!
Website: https://connect.thrivent.com/blueprint-financial-group
LinkedIn: https://www.linkedin.com/in/brittani-joyce-bfa
Thank you to this season’s sponsor; Adobe Acrobat.
Want an easy place to get access to this seasons information, resources, guests, and more? Check out Curiously Guided’s Season 6 PDF Space: https://go.curiouslyguided.com/s6e3
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Learn more about Curiously Guided:
Curiously Guided: the podcast for intentional business owners & curious minds. Where the outer work meets the inner work, so we can create a life, business, and career that feels deeply fulfilling & wildly aligned.
✨ Website: Curiouslyguided.com
✨ Instagram: Instagram.com/curiouslyguided
Connect with The hosts, Shay + Mariah:
👉 Shay: saleswithshay.com | @shayheyshay
👉 Mariah: mariahmagazine.com | @mariahmagazineco
