Ep.111 | Social Media Isn't a Marketing Strategy: Building an Ecosystem That Actually Works with Andréa Jones, Marketing Strategist & Educator
Not gonna lie…social media's been feeling like a chore for a while now. The pressure to post 3-5 times a week, the low-key dread every time you open the app, that nagging feeling you're somehow falling behind while everyone else "figures out AI"... yeah. We came into this convo a little burnt out on the whole thing too.
Then Andréa flipped it on its head. She built a million-dollar, 12-person social media agency, sold it during her second baby's brutal first year, and rebuilt something completely different: a smaller, calmer partnership doing local marketing from her small town near Buffalo. She's the person the online world knows for social media... and now she's the one telling us it might be the smallest piece of the puzzle.
Consider this your permission slip to do less, market smarter, and let your business (and your whole definition of success) evolve with the season you're actually in. Andréa's refreshingly real and specific the whole way through, full of hot takes and actual client stories that'll make you exhale.
Enjoy the episode! 😊
In this episode, we explore:
➡️ What happened when Andréa sold a million-dollar agency at her peak
➡️ The LAST piece you add to your marketing
➡️ The "eating too much candy" rule for social media (and why Andréa lives in her DMs)
➡️ What a lash artist, a plumber, and Andrea's lawn guy each get right about marketing
➡️ How to find your point of view when it feels like everything's already been said
➡️ Redefining success when your revenue no longer matches your old highlight reel
➡️ Andréa's current hyperfixation, and the AI myth she's calling BS on
Links & Resources Mentioned:
>> The Mindful Marketing Lab
>> The Do Less, Market Better Kit
>> Buy us a coffee/support the podcast
About the Guest:
Meet Andréa Jones — your marketing shortcut in human form. As the founder of OnlineDrea and Creative Director at Uncommon Marketing Agency, she’s on a mission to help entrepreneurs do less, market smarter, and grow without the guilt trip of hustle culture. Her approach blends savvy strategy with playful creativity, helping business owners turn overwhelm into ease and chaos into clarity.
With more than a decade of experience, Andréa has guided over 5,000 students through her courses, programs, and resources, helping them build systems that actually fit their lives so marketing feels doable and even fun.
She’s also the host of the award-winning Mindful Marketing Podcast, where she breaks down timely trends and timeless strategies into bite-sized, actionable insights.
Based in Niagara Falls, Canada, Andréa brings a grounded, refreshing perspective to modern marketing. Her mantra? Growth should feel good.
Website: https://onlinedrea.com
Instagram: https://instagram.com/onlinedrea
LinkedIn: https://linkedin.com/in/onlinedrea
TikTok: http://tiktok.com/@onlinedrea
Threads: https://www.threads.net/@onlinedrea
YouTube: https://www.youtube.com/onlinedrea
Thank you to this season’s sponsor; Adobe Acrobat.
Want an easy place to get access to this seasons information, resources, guests, and more? Check out Curiously Guided’s Season 6 PDF Space: https://go.curiouslyguided.com/s6e11
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Learn more about Curiously Guided:
Curiously Guided: the podcast for intentional business owners & curious minds. Where the outer work meets the inner work, so we can create a life, business, and career that feels deeply fulfilling & wildly aligned.
✨ Website: Curiouslyguided.com
✨ Instagram: Instagram.com/curiouslyguided
Connect with The hosts, Shay + Mariah:
👉 Shay: saleswithshay.com | @shayheyshay
👉 Mariah: mariahmagazine.com | @mariahmagazineco
