Ep.113 | How Shay Replaced Her Full-Time Income By Selling Other People’s Trash Online with Shay Schindler, Sales Consultant & Professional Reseller
THIS EPISODE IS A SPECIAL ONEEEEEE!
Mariah here! And I get to interview my own co-host, Shay, about something she’s an absolute genius in and we almost never talk about here.
Shay traditionally does high ticket sales consulting, BUT she's found herself in this whole unique arena of sales that basically never gets talked about in the online business space, and her story is SO different from anything we've covered on this podcast before.
So here’s the tea…
Shay replaced her full-time income by selling other people's trash. So in this episode, we’re diving in deep, exploring wtf all of this means, how she got started, and how YOU can start making extra money online too!
It’s a fun one, I promise.
Enjoy the episode! 😊
In this episode, we explore:
➡️ Shay’s story about how a tennis racket in high school started everything
➡️ Why "selling trash" felt embarrassing before it felt empowering
➡️ Finding the “gaps” in the reselling market
➡️ The different ways to make a business like this, work for YOU
➡️ Why an empty cardboard box sold for $1,200 (and other unhinged flips)
➡️ How SEO keywords works on eBay, Etsy, and even AI search
➡️ Cross-listing and how it tripled Shay's sales
➡️ Building a niche around whatever you're already curious about (yes, even old stuffed animals)
➡️ Where to actually start if you just need some extra cash this month
Links & Resources Mentioned:
About the Guest:
Shay is an entrepreneur, sales strategist, and lifelong reseller who has been selling things online since she was a teenager. After years working across e-commerce, branding, and high-ticket sales, she returned to reselling and built it into a full-time income—without turning it into a full-time workload.
Together with her husband, Bobby, she runs The Smarter Reseller, where they focus on higher-value, higher-margin flips and a “work smarter, not harder” approach to the secondhand market. Rather than spending 40 hours a week digging through thrift stores or listing hundreds of low-dollar items, they use research, SEO, e-commerce strategy, and a lot of curiosity to uncover overlooked value in everything from vintage fashion and collectibles to discontinued products, old cardboard boxes, and even vintage diapers.
Their philosophy is simple: the more you know, the more you make. Through The Smarter Reseller, Shay and Bobby are sharing what they’ve learned about spotting value, finding profitable flips, and building a reselling business that supports the life you want to live—not the other way around.
eBay Store: https://www.ebay.com/str/thenewlostandfound
YouTube: https://www.youtube.com/@thesmarterreseller
Instagram: https://www.instagram.com/thesmarterreseller/
TikTok: @smarterreseller
Thank you to this season’s sponsor; Adobe Acrobat.
Want an easy place to get access to this seasons information, resources, guests, and more? Check out Curiously Guided’s Season 6 PDF Space: https://go.curiouslyguided.com/s6e13
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Learn more about Curiously Guided:
Curiously Guided: the podcast for intentional business owners & curious minds. Where the outer work meets the inner work, so we can create a life, business, and career that feels deeply fulfilling & wildly aligned.
✨ Website: Curiouslyguided.com
✨ Instagram: Instagram.com/curiouslyguided
Connect with The hosts, Shay + Mariah:
👉 Shay: saleswithshay.com | @shayheyshay
👉 Mariah: mariahmagazine.com | @mariahmagazineco
