Ep.116 | YouTube for Business: You Don’t Need 100k Subscribers to Make Good Money w/ Mariah Magazine, SEO Consultant & Educator

Oct 13

Shay here! And this time I get to flip the mic on Mariah.

I’ve watched her take her YouTube channel from tiny to almost 26K subscribers, and TBH I’ve been dying to pick her brain about it since I’m just starting my own channel (and have a few videos I’m still too nervous to post lol).

What surprised me most? Mariah never went viral or built some massive channel. She just kept answering people’s questions with tutorials, and somehow that turned into over half her revenue, long-term brand partnerships with Semrush & Adobe, and a steady stream of clients & email subscribers.

So if you’ve been curious about YouTube but figured you’d need 100K subscribers and a fancy camera for it to be worth it, this one’s for you.

In this episode, we explore:

➡️ How Mariah got her first 1,000 subscribers (and how long it REALLY took)
➡️ Why AdSense is the smallest part of what YouTube actually pays her
➡️ How big brands ignored her pitches, but the “right ones” came knockin’ a year later
➡️ Coming up with video ideas, without burning out
➡️ Creating your own schedule that works for YOU
➡️ The “outdated” YouTube SEO tactic that still works, well
➡️ How to approach titles, thumbnails, and descriptions
➡️ Why a fancier camera might actually tank your views
➡️ The 2-hour experiment to try before you commit to starting a channel

Links & Resources Mentioned:

>> The ‘How I got 25k YouTube subscribers...’ newsletter
>> Free download: YouTube SEO Checklist
>> Buy us a coffee/support the podcast

About the Guest:

Hiya, I’m Mariah — SEO Consultant, Educator & YouTube Creator. I'm a firm believer that showing up in search engines and organically marketing your business doesn’t have to be as difficult & overwhelming as everyone makes it. Since 2015, I've guided thousands of clients and students to achieve page-one search results through actionable and practical strategies, ultimately inspiring them to take SEO & AI search visibility into their own hands.

Website: https://www.mariahmagazine.com/
YouTube: https://www.youtube.com/c/mariahmagazine
LinkedIn: https://www.linkedin.com/in/mariahmagazine/
Instagram: https://www.instagram.com/mariahmagazineco/

Thank you to this season’s sponsor; Adobe Acrobat.

Want an easy place to get access to this seasons information, resources, guests, and more? Check out Curiously Guided’s Season 6 PDF Space: https://go.curiouslyguided.com/s6e16

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Learn more about Curiously Guided:

Curiously Guided: the podcast for intentional business owners & curious minds. Where the outer work meets the inner work, so we can create a life, business, and career that feels deeply fulfilling & wildly aligned.

✨ Website: Curiouslyguided.com
✨ Instagram: Instagram.com/curiouslyguided

Connect with The hosts, Shay + Mariah:

👉 Shay: saleswithshay.com | @shayheyshay

👉 Mariah: mariahmagazine.com | @mariahmagazineco

Mariah Magazine

Mariah is an award-winning Organic SEO Consultant & Online Business Educator for entrepreneurs, and host of a top 10% podcast; Curiously Guided. She supports business owners & founders in diversifying their online digital marketing strategies so they can grow their brands in a way that *actually* feels GOOD for them, and aligns with their strengths. Mariah’s a firm believer that showing up on Google and organically marketing your business doesn’t have to be as difficult & overwhelming as everyone makes it. With 8+ years of experience as an entrepreneur in the online marketing space, she’s helped over 150+ clients get their websites found on Google by implementing a strategy that feels both doable AND aligned.

https://www.mariahmagazine.com