Ep.26 | Data, Energetics, Discernment: The Key Ingredients to Running a Sustainable Online Business With SEO Strategist & Measurement Marketer, Pri Kruijen
Data | Measurement Marketing | Google Analytics | GA4 | Human Design | SEO | Community Over Competition | Discernment | Creating a Sustainable Business
When a lot of us get started in the online business space, we focus heavily on the strategic side of things, without realizing that there’s another piece to the puzzle; energetics.
This fun and informative conversation with Pri covers a little bit of all of it; the importance of tracking data, SEO, and measurement marketing, while still checking in with yourself and using discernment so you can build a business you actually feel passionate about.
Make sure you listen to the end of the episode because we end up chatting about some things that we’re noticing in the online space, and how they’re not as productive or as “values” driven as they may seem.
It gets juicy ;)
We hope you enjoy the episode!
Overview of the episode:
Pri’s story of following curiosity
What can happen if you build a business “you think you should” vs. one you care deeply for
Going from a primarily logic & strategic-based business to a more energetic-based business
How strategy and energetics play together and how we really need both to build a sustainable business
How to start strengthening your muscle of discernment and why it’s important
Why Pri went back to working for corporate before returning back to her business and how it shifted some things
What is measurement marketing and why it’s the part of your marketing plan that you’re missing?
Why you don’t actually need Instagram to market your business
The pitfalls of primarily using Instagram for visibility
How we started integrating our Human Design charts into our business & marketing
The truth we’re noticing behind “community over competition” in the online space
Data, energetics, and discernment
Gaslighting and virtue signaling in the online space
Resources Mentioned:
How to Set Up and Starting Tracking in GA4: Mariah’s YouTube Tutorial
Pri’s About Page: https://prikruijen.com/about
About Pri Kruijen:
Pri is an award-winning SEO Strategist and Measurement Marketer. She uses her 13 + years of experience to take the guesswork out of marketing so her clients can be confident and certain in making smarter business decisions
Her mission is to help more women become financially independent so they can stand in their power and walk away from any situation that isn't serving them
Website: https://prikruijen.com/
Instagram: https://www.instagram.com/prikruijen/
Tik Tok: https://www.tiktok.com/@prikruijen
Learn more & connect with the podcast:
Connect with The hosts Shay + Mariah:
Websites: saleswithshay.com & mariahmagazine.com
Instagram: @saleswithshay & @mariahmagazineco
