Ep.58 | Flipping the Script on Becoming an Online Influencer (Even With a Small Audience), with Business Coach & Podcast Host, Jenny Melrose

Written By Mariah Magazine
 

Blogging | Content Marketing | Brand Sponsorships | UGC | Content Creators | Selling a Blog | Boundaries

This episode is JAM-PACKED with golden nuggets of info, including what it’s like to sell a blog (which we thought was pretty fucking cool lol).

Jenny shines the light on not only the power of blogging & content creation but also on the opportunities available for entrepreneurs to start making money by partnering with brands.

She gives so many tips & perspective shifts, along with being SUPER transparent about pricing and where to start with it when first starting out, which we LOVED.

This episode is a juicy one, we hope you enjoy it!

Overview of the Episode:

➡️ Jenny's journey from teacher to full-time blogger & coach

➡️ Pivoting from blogging as a hobby, to turning it into an actual business 

➡️ What it’s like to actually SELL a blog

➡️ Getting sponsorships even from a small audience

➡️ The importance of finding & using YOUR VOICE in your content

➡️ What brands look for when searching for creators for sponsorships 

➡️ UGC (User-generated content) examples

➡️ Establishing boundaries with brands

➡️ ACTUAL EXAMPLES for pricing sponsorships

➡️ Pivoting from gifted collabs to paid sponsorships 

➡️ Is blogging dead?

➡️ How you can use SEO to leverage paid sponsorships AND find gaps in the market for organic traffic 

➡️ Common mistakes that bloggers make that hold them back from the success they want

About Jenny Melrose:

Jenny is a former reading specialist who “retired” from her teaching career when her blogging income far exceeded her salary. Through hard work and dedication, her lifestyle blog, The Melrose Family, became regularly sought out by nationally recognized brands such as Neutrogena, Smuckers, Glad, Costco, Stanley Steamer, Sara Lee, and many more. She is a content strategist that helps entrepreneurs better understand their messaging and unique position in the online space. 

Now, she’s combining her passion for teaching with her extensive experience of creating strategic content for online business owners via JennyMelrose.com and her podcast, Influencer Entrepreneurs with Jenny Melrose as well as her first book Influencer Entrepreneurs: The 4-Step Framework to Building Your Audience, Growing Your Business, and Making More Money Online.

Website: https://jennymelrose.com

Instagram: https://www.instagram.com/jenny_melrose/

Connect with the Podcast:

Connect with The hosts Shay + Mariah:

 
Mariah Magazine

Mariah is an award-winning Organic SEO Consultant & Online Business Educator for entrepreneurs, and host of a top 10% podcast; Curiously Guided. She supports business owners & founders in diversifying their online digital marketing strategies so they can grow their brands in a way that *actually* feels GOOD for them, and aligns with their strengths. Mariah’s a firm believer that showing up on Google and organically marketing your business doesn’t have to be as difficult & overwhelming as everyone makes it. With 8+ years of experience as an entrepreneur in the online marketing space, she’s helped over 150+ clients get their websites found on Google by implementing a strategy that feels both doable AND aligned.

https://www.mariahmagazine.com
Previous

Ep.59 | Tired of Social Media Marketing? Build an "Anti-Social" Business, with Business Strategist, Holly Marie Haynes
Next

Ep.57 | Detaching Your Identity & Self-Worth From Your Business, with Blogger & Head of Content, Ryan Robinson